Charles Preston - Small Business Profit Growth Engineering For The New Economy

Alot of SEM companies focus primarily on accomplishing the technical goal of getting your website ranked on the first page of a major search engine for a certain set of keywords. What gets left out is a marketing strategy. Without a comprehensive marketing strategy to inform an SEO or PPC campaign the campaign is doomed to failure before it even starts.

The technical goal of 1st page placement might have been accomplished but are you ranking for the right keywords?
Was there a process to make sure the keywords chosen are in fact the kinds of keywords your prospects will use to search for what you business provides?
Do the keywords suggest commercial intent? In other words are the keywords suited to people doing research or people who are ready to buy?
If the keywords were chosen correctly is there a conversion strategy in place on the website or landing page?
Is the website or landing page built with a sales funnel in mind?

SEO and PPC are only tactics they are not a strategy designed to increase your profits. The difference between what we do and what a typical SEM company does is that we first help you identify who your online prospects are and what they want.

We then create a relevant sales message that will speak directly to the prospect's needs and persuade them to take action. We make sure your website will make it easy to guide a prospect down a specified path. If we are building a PPC campaign we make sure the landing page is built for maximum conversion rates.

When you partner with Charles Preston, 1st page placement is a given but more importantly everything we do is done with one goal in mind and that is to increase sales for your business and create a positive ROI.

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Recent CP Blog Posts

Seo for small business – keyword research
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Google Page Speed – A New Ranking Factor?
I have heard from a few different sources now including an interview with Matt Cutts that web page load speed may factor into Google ranking in the near future. The consensus is that it will factor in this year (2010). Google has released a Firefox plugin called “Google Page Speed” , you need to have the [...]

SEO Consulting Service At Affordable Rates
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From Click To Sale - A Holistic Approach