SEO Packages

Organic Search Engine Optimization

A long term strategy for search based lead generation is achieved via organic search engine optimization. Targeted, organic traffic converts to sales at a higher rate than paid search and over the long term results in much higher return on investment.

Having already built and sold a successful search engine optimization company the Charles Preston team brings a decade of proven success in helping small businesses achieve remarkable results through organic search.

In addition to having mastered the technical logistics of achieving first page rankings across the major search engines and maintaining those rankings at an affordable price, we also bring something unique to every organic SEO campaign that most other technically focused SEO companies do not offer.

This unique value is our understanding that SEO is just a tactic and that it needs to include a common sense, non-technical business based approach which defines the goal as not just first page ranking but bottom line sales growth.

We achieve this by putting more focus on getting to know who your market is and choosing the right keywords that best represent your potential customers. To simply gloss over this key point defeats the whole purpose of the campaign. In addition to giving extra care to keyword selection we also provide additional consulting on how to convert the traffic into paying customers once your website does start to rank. Getting more customers - that is the whole point isn't it?

Each campaign consists of the following components:

A proprietary business evaluation designed to help you more clearly differentiate the competitive advantages of your business and better define who your online target audience is.
Based on the business evaluation we conduct keyword research based on finding keywords that will most likely turn into paying customers.
Once we establish a solid keyword list to start with our team of expert researchers and writers will create just the right amount of new content to add to your website in order to increase on page relevancy for your chosen keywords. This addition of content is seamless and does not require a complete overhaul of your website.
Additional on page optimization is conducted in which we go through each page of your website with a fine tooth comb to ensure that each page is as SEO friendly as possible. While we are there we will also conduct a website usability analysis to make sure that your website is meeting usability requirements based on the latest website eye-tracking and usability standards research data
After on page optimization is complete we then begin a strategic linking campaign. We use a combination of social bookmarking, blogging, article submission, press releases and directory submissions making use of our proprietary list of quality, page rank passing directories and linking resources. We are careful to make sure of varied anchor text and keyword combinations to avoid anything that can be remotely construed as spam.
Once the initial phase of link building is completed there is a 6-8 week incubation period where time is given for the search engines to digest all the new incremental changes we have made. Once this incubation period is over you will start receiving easy to read monthly reports which will show you key performance indicators such as ranking stats, monthly traffic and other more detailed metrics.
Each campaign includes by default access to a dedicated account manager via telephone or email.

Under no circumstances do we employ black hat SEO tactics and we reserve the right to refuse service to any unsavory business that promote hate speech, pornography, gambling, or any other illegal or unscrupulous activities.

Get in Touch

Form Object

Recent CP Blog Posts

Seo for small business – keyword research
I enjoy working with small businesses. Typically there is more passion, urgency and demand for ROI. If you can deliver, you have a long-term client and a very nice case study. In case you still have not heard of the “long tail” as it pertains to keyword research I will explain it couched within the context [...]

Google Page Speed – A New Ranking Factor?
I have heard from a few different sources now including an interview with Matt Cutts that web page load speed may factor into Google ranking in the near future. The consensus is that it will factor in this year (2010). Google has released a Firefox plugin called “Google Page Speed” , you need to have the [...]

SEO Consulting Service At Affordable Rates
SEO consulting services don’t have to be outrageously expensive. There are a lot of different factors that influence the price of an organic SEO campaign. Let’s it break it down… 1. SEO Agency or SEO consultant? Obviously an agency is going to have more overhead than a single consultant working for him/her self. It used to be [...]

Services | SEO

Organic Search Engine Optimization