Pay-Per-ClickIf you know anything about pay-per-click campaigns you know that anything over a 2% click through rate and a 5% conversion rate is pretty good. Our pay-per-click campaigns consistently outperform the average with results like these (screenshot from a recent campaign we are managing for one of our clients)A short term strategy for search based lead generation is achieved via a pay-per-click campaign. Pay-Per-Click or PPC is bar none the greatest direct response marketing tool ever invented. The primary benefit it offers is first page visibility in a matter of hours rather than months. Other major benefits include affordable cost-of-entry, seamless analytics integration, flexibility, instant campaign data feedback, easily measured ROI and granular campaign control. Having already built and sold a successful search engine optimization company the Charles Preston team brings a decade of proven success in helping small businesses achieve remarkable results through pay-per-click campaign management. In addition to having mastered the technical logistics of achieving profitability in a ppc campaign quickly, we also bring something unique to every PPC campaign that most other technically focused search engine marketing companies do not offer. This unique value is our understanding that PPC is just a tactic and that it needs to include a common sense, non-technical business based approach which defines the goal as not just high click-through-rates but bottom line sales growth. We achieve this by putting more focus on getting to know who your market is and choosing the right keywords that best represent your potential customers. To simply gloss over this key point defeats the whole purpose of the campaign. In addition to giving extra care to keyword selection we also provide additional consulting on how to convert the traffic into paying customers this is accomplished through persuasive sales copy and landing page strategies. Getting more customers - that is the whole point isn't it? Each campaign consists of the following components:
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Recent CP Blog Posts
Seo for small business – keyword research
I enjoy working with small businesses. Typically there is more passion, urgency and demand for ROI. If you can deliver, you have a long-term client and a very nice case study. In case you still have not heard of the “long tail” as it pertains to keyword research I will explain it couched within the context [...]
Google Page Speed – A New Ranking Factor?
I have heard from a few different sources now including an interview with Matt Cutts that web page load speed may factor into Google ranking in the near future. The consensus is that it will factor in this year (2010). Google has released a Firefox plugin called “Google Page Speed” , you need to have the [...]
SEO Consulting Service At Affordable Rates
SEO consulting services don’t have to be outrageously expensive. There are a lot of different factors that influence the price of an organic SEO campaign. Let’s it break it down… 1. SEO Agency or SEO consultant? Obviously an agency is going to have more overhead than a single consultant working for him/her self. It used to be [...] |
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