Charles Preston's Blog

I enjoy working with small businesses. Typically there is more passion, urgency and demand for ROI. If you can deliver, you have a long-term client and a very nice case study.

In case you still have not heard of the “long tail” as it pertains to keyword research I will explain it couched within the context of how it applies to a small business seo campaign.

When you type a keyword into a keyword tool it returns data from the search engines on how times per month (roughly) that keyword is being searched for. It also shows you related keywords and their search numbers. A big traffic keyword like “Insurance” is going to have several hundred keywords related to it that are being searched. As you go down the list the traffic gets smaller and smaller while the relevancy gets greater and greater.

So a search for “insurance” turns into “term life insurance rates” which is much more specific and as a result of that it tends to convert better when paired up with a page that speaks just to that one keyword. In a small business seo campaign long tail keywords are the core of the strategy.

First of all they can get ranked easier which means less money and time. Those are two things that small business typically have a short supply of. Then, as it turns out, long tail keywords tend to convert better which equates into a better ROI.

This entry was posted on Wednesday, January 27th, 2010 at 12:00 am and is filed under SEO Consultant, Small Business Growth Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.