Archive for the ‘Small Business Growth Strategies’ Category
Wednesday, January 27th, 2010
I enjoy working with small businesses. Typically there is more passion, urgency and demand for ROI. If you can deliver, you have a long-term client and a very nice case study.
In case you still have not heard of the “long tail” as it pertains to keyword research I will explain it couched within the context of how it applies to a small business seo campaign.
When you type a keyword into a keyword tool it returns data from the search engines on how times per month (roughly) that keyword is being searched for. It also shows you related keywords and their search numbers. A big traffic keyword like “Insurance” is going to have several hundred keywords related to it that are being searched. As you go down the list the traffic gets smaller and smaller while the relevancy gets greater and greater.
So a search for “insurance” turns into “term life insurance rates” which is much more specific and as a result of that it tends to convert better when paired up with a page that speaks just to that one keyword. In a small business seo campaign long tail keywords are the core of the strategy.
First of all they can get ranked easier which means less money and time. Those are two things that small business typically have a short supply of. Then, as it turns out, long tail keywords tend to convert better which equates into a better ROI.
Posted in SEO Consultant, Small Business Growth Strategies | 1 Comment »
Friday, October 9th, 2009
Are you the owner of a business that is considered to be a locally owned and operated one? If you are, what forms of local advertising do you use?
If you are like most locally owned and operated business owners, there is a good chance that you use local phone books, newspapers, and the mailing of fliers. While these are nice local advertising methods, you need to think about incorporating the internet into your local advertising plan, if you haven’t already done so.
When it comes to using the internet as a form of a local advertising, the process is often referred to as search engine marketing. An example of search engine marketing involves creating an online website for your business.
By having information about your business displayed online, your prospective local customers can find it. If you have enough information about your business, they may just show up; however, a study conducted by Nielsen//NetRatings showed that 68% of survey participants got the telephone number of a business and many intended to use it to contact the business in question. In short, the more information you supply, the better.
How Can Search Engine Marketing Help Your Business?
Although it is nice to know that search engine marketing can help your business, you may be wondering exactly how so. What you need to realize is that many consumers don’t just use the internet to shop online anymore. Instead of using their local phone book, many consumers are now using the internet to search for and familiarize themselves with local businesses, like yours. Out of 2,866 people surveyed, 70% stated that they had used the internet, namely a local search, to help them find a local business.
What does this mean for you?
This means that prospective customers are using the internet to learn more about your business, like where it is located, what you offer, and so forth.
What is nice about this form of local advertising is that if individuals who come across your business online like what they see, they will likely come to your place of business or contact you for more information. For many consumers this is nice, as it can save them time and wasted trips. Should someone find what they want with your business, you will likely have acquired a new customer, thanks to the internet and a local search.
While getting one new customer, from a local search is nice, did you know that you will likely get more than one? Another study conducted showed that Nielsen-WebVisible found that 54% of survey respondents would recommend a business that they found in a local search to those that they know. The top methods of referrals were recorded as being verbal recommendations, as well as emailed links.
What does this mean for your small business?
It means that even if an individual doesn’t come across your business’s online website through a local search, they may still hear about it from someone else who did.
In short, there are a number of different ways that search engine marketing can help your business. An increase in customer counts, customer referrals, and profits are just a few of the many reasons why you should be relying on local searches, search engine marketing, and online local advertising.
Tags: Charles Preston, local advertising, Search Engine Marketing, SEO, small business growth
Posted in Search Engine Marketing, Small Business Growth Strategies | No Comments »
Wednesday, September 9th, 2009
If you are a website owner, whether or not your website is used to sell goods or services, you may be concerned with the amount of traffic that you are receiving. If you rely on your website for income, the traffic your website receives can have a positive or negative effect on your finances. If you are interested in getting the most out of your website, you are encouraged to learn more about website marketing.
The main purpose of website marketing is to bring traffic to your site. There are an unlimited number of websites currently operating over the internet. While some of these websites may be unique, most contain similar information or products. To make your website stand above the rest you will need to market it the proper way.
While marketing your website may sound easy, to some it isn’t. Website marketing simply doesn’t entail letting a few people know that your site exists. Instead, you will want to target the whole world of internet users. Unfortunately, this can be a long and difficult task. If you are unable to find the time to market your own website you can easily obtain the services of a professional website marketing specialist.
Website Marketing: What You Need To Know
Whether you decide to handle the marketing of your own website or you obtain the services of a professional, there are some important things you need to know. To start a successful marketing campaign, you will need to familiarize yourself with website marketing and everything that it includes.
Even if you plan on using the services of a professional marketer, you still need to familiarize yourself with website marketing. This will give you an idea as to what you should expect from a professional.
Perhaps the easiest way to market your website is to make sure that your website is picked up by the most popular search engines.
SEO: Keywords, Links, And More
It is ideal that your website appears on the first or second pages of search results. To increase your search engine ranking, you may want to create informational articles or have a professional create them for you. Basing your articles around a particular keyword is the best way to increase your website’s search engine ranking.
Link integration is another effective way that you or a professional website marketing specialist could help to increase the page views that your website see. This is most often done by trading links with another individual who has a website with information or products that is somehow related to yours. If are implementing your own website marketing strategy, you will want to contact other website owners. By offering to display a link to their website, if they provide one to yours, you may see a dramatic increase in traffic.
Search engine optimization and link exchanges are just a few of the many ways that you or a professional website marketing specialist can market your website. Additional website marketing methods may include email marketing, pay per click advertising, and much more. Even if you do not use these website marketing methods, you are encouraged to at least examine them. You may be surprised just how easy it is to increase your website’s traffic.
Tags: Charles Preston, SEM, SEO, small business growth, Website Marketing
Posted in Search Engine Marketing, Search Engine Optimization, Small Business Growth Strategies | No Comments »
Monday, June 9th, 2008
Each Day, there are millions of Americans that rely on their websites to make them money. For many, their website is their only source of income. If you are one of those individuals then you can benefit from website marketing, if you haven’t already.
Unfortunately, the problem is that there are many website owners who believe that there isn’t anything that website marketing could do for them. This is simply not true.
What Can Website Marketing Do For You?
Anyone who wants to benefit from website marketing has the ability to do so. As previously mentioned, those that have a websiteto generate income for themselves and their family can find the most benefits from website marketing, but it doesn’t stop there.
You Can Benefit From Website Marketing
No matter what type of website you have, or plan on developing in the future, website marketing can help.
Website marketing comes in number of different forms. No matter which form, the goal of website marketing is to increase the number of internet users who make it to your website. This is most often done with a creative marketing strategy. In a way, website marketing is similar to off -the- internet marketing. Storefront retail stores use various marketing techniques to drive in customers and you are encouraged to do the same with your website.
Website marketing is most often offered by a trained and experienced professional. It is possible that you may be able to develop your own website marketing plan; however, many online business owners find it easier to pay for assistance. Since this assistance will most likely paid for, you are encouraged to examine what the proper marketing can do for your website.
Online stores are rapidly getting increasingly popular. In addition to large online retail chains, many individuals are developing their own businesses by selling homemade products and merchandise.
If you own your an online store, no matter what you sell, it is likely that you could see a large increase in profits from the proper website marketing. When selling is involved, the more internet users that visit your site, the more likely it is that your sales will increase.
In addition to online stores, there are many individuals who are offering a service over the internet. This service may include, but is not limited to, web design, freelance writing, and even website marketing. As with online stores, if your website is used to promote a service that you are offering for a small fee, you will find website marketing invaluable.
Personal websites or blogs are also rapidly increasing in popularity. More and more individuals are tossing up a personal blog or website. Website marketing can also increase the number of visitors to your personal webpage or blog. The only problem, for many, is that most do not receive money for running a personal website or blog. Unlike with websites selling merchandise or a service, a personal website or blog will not pay for its own website marketing. However, that does not mean that you could not
benefit from it.
If you are interested in promoting your website to the general public with website marketing, you will have to decide what you will do next. Website marketing specialists can be found all over the internet. You can easily request their services, many for a small fee that brings about a big ROI (return on investment). To implement your own internet marketing strategy, you are encouraged to get researching today because it is likely that you will have a lot to learn but can anticipate great results.
Tags: Charles Preston, Search Engine Marketing, SEM, small business growth, Website Marketing
Posted in Search Engine Marketing, Small Business Growth Strategies | No Comments »
Sunday, August 5th, 2007
Millions of individuals and businesses rely on search engine optimization techniques to effectively increase profits and visitors for their websites. Search engine optimization techniques can be implemented by website owners or outside assistance can be acquired. There are various ways to obtain the services of an affordable search engine optimization company.
SEO Techniques
Search engine optimization techniques are used to improve the search engine ranking of a website. Changing an existing website to meet the standards of many search engine rankings can be a difficult and time consuming task. For this reason, many website owners or designers choose to hire the services of an individual or company that specializes in search engine optimization.
Search engine optimization is often used on existing websites that are not meeting their expected or anticipated profits. Due to low profits, a website owner may be unable to pay top dollar for the search engine optimization service. There are wide variety of different companies or individuals who offer affordable search engine optimization services; however, combing through each company may take some time. Website owners are not recommended to purchase the services of the first company that they come across. With research and time to compare, it is possible to find a high quality, yet affordable search engine optimization service.
Great Expectations in SEO
One of the most important things to do when searching for an affordable search engine optimization company is know what you will be expecting from them. In addition to saving time, many website owners may be needing the service of an outside company because they are unfamiliar with search engine optimization and how it works. Although the majority of affordable search engine optimization companies are legitimate, there are some who make be taking advantage of website owners. At least knowing what you will be expecting, ahead of time, is an effective way to ensure that you will not be scammed or given poor quality work.
Ask for Proven Results!
When researching different affordable search engine optimization companies, it is important to ask for feedback. A reliable company should not be afraid to provide you with positive references. You will want to fully examine and search through the different websites that this company or individual may have helped to make search engine friendly. A professional company should provide you with this information; however, if they do not you should still ask for it.
SEO: A Wise Investment
Affordable search engine optimization companies are popular because they are affordable. No one would want to pay any more money for a service then the have to. It is important to remember that you get what you pay for. This is another reason why researching a selection of different affordable search engine optimization companies is a wise idea. Although the prices of one may be cheaper, they may not offer as many services as a higher charging company.
SEO ROI: Increase Your Profits
Affordable search engine optimization is a highly effective way to for website owners to increase the traffic to their site AND increase their profits. There are a large amount of individuals or companies who will offer quality services at a fairly low cost. Through proper research, affordable search engine optimization is within your reach and can have a great return on investment.
Tags: affordable seo, Charles Preston, seo company, seo rankings, serps
Posted in Search Engine Optimization, Small Business Growth Strategies | 1 Comment »
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